Hilton Racing Print Ad

Objective
To drive traffic to microsite of Hilton racing, where participants of the online game stand to win attractive discounts for stays in Hilton hotels in Japan during the F1 race period.

Idea
I wanted to showcase the high level of excitement and energy that Hilton hotels had in anticipation of the F1 race. To demonstrate this, I used different treatment effects for the environment and the race course to depict high speeds and movement. The course itself leads to the hotels, to express that Hilton is at the heart of the action.