Channel Preference Campaign

Objective
To create a series of communication pieces for Intel channel partners, to drive customers to custom-build their PCs, based on different usage models. Needs to maintain some level of consistency between each visual while also being distinct.

Idea
Based on each usage model, I extracted a key attitude related to it and expressed this attitude through the use of different characters, colors and elements. Gaming, for example, is characterized by a burning desire to win, while entertainment is individualistic and flamboyant.