Objective
The task was to assist customers in choosing Intel processors, give Intel presence in stores, as well as streamline point-of-sales material and reduce clutter from collaterals such as wobblers and stickers.
Idea
Knowing that customers enjoy interactivity and quick-access to information where they can make an organized informed choice, we wanted to develop an application that is both engaging and easy to use. Via a step-by-step questionnaire, we weed out the interests and personality of the customer in order to match their needs as close as possible to the perfect processor.
Intel