It’s Personal Campaign

Objective
To conceptualize a main visual for Intel Resellers selling customized PC. Encourage PC buyers to build their own PCs instead of getting ready made ones. Visual needs to be eye catching for print assets, web banner and social network advertising.

Idea
I wanted to communicate the idea that customizing a PC is not just for a niche group of PC users – so I played on the idea of creating tailor-made clothes. It’s not about getting the best, high-end parts, it’s about getting a PC that fits your needs exactly.
After my sketch was approved, a photoshoot was called and directed by me. Visually, I injected vibrancy and energy through the strong posture and pose of the models and created dynamic movements with the dress. Click through results for digital assets showed an increased traffic to the intel page.