ET1 Tablet Direct Mailer

Objective
To introduce this new product, the ET1 Enterprise Tablet to end users such as retailers.

Idea
I wanted to showcase the sleek, compact form factor of the ET1 and created a DM based on its shape and size. The DM also imitated the hand strap that comes with the ET1, so recipients can physically hold it in their hands and see how it was built to fit in their hands. To help them see how the ET1 fits in their business, the DM contained cards with different benefits and goodness, so retailers can get important, bite sized information that directly impacts them.