Technology Partner Video

Objective
Create a communication piece for Intel to present to their partners the benefits of being in their membership program.

Idea
To capture and hold the attention of Intel partners, and to convey the membership journey that they go through, I decided that a vector-style animation video would be informative yet attention-grabbing, and be able to leave a meaningful impact on viewers. The video centers on a single main character which viewers can identify with, and they witness his business growth and success as he levels up in the program through elements such as his dressing and the colors used.