Leap Higher Sales Challenge

Objective
To create a series of colaterals to push reseller getting higher sales target, and be rewarded with big incentive.

Idea
I wanted to showcase the art of parkour as the key visual. The energy and courage of leaping from roof to roof symbolize a reseller pushing the limits and breaking barriers to achieve greater success. Key visual is then adapted to different collaterals such as poster, flyer, banner, website, edm and more. All the artwork is then localize to 8 countries and 5 languages.