Anti Counterfeit Parts

Objective
To educate viewers on the dangers of using fake parts in their cars.

Idea
The visual needed to grab attention, but maintain a serious outlook and tone due to nature of the topic. I fulfilled this by depicting a crime scene, deliberately omitting the use of a person as the culprit to pique the curiosity of viewers, and helping them to solve the crime by using forensic tagging to identify the cause of the accident.

Client

Toyota

Category
Campaign